Pylewell Park, Hampshire, UK
KO-CREATOR’s role: Curation, production, brand strategy, and marketing
RAW FEST was a three-day retreat and festival bringing together music, creative arts, food, wellbeing, and sustainable living.
Set at Pylewell Park beside the Solent, the experience invited people of different ages and backgrounds to learn, explore, play, and connect.
Within five months, KO-CREATOR’s team handled the festival’s curation, production, brand strategy, and marketing, bringing its many elements together into a shared experience.
The vision
RAW FEST explored a question: how can we create space for people to live more thoughtfully while enjoying themselves?
The vision connected personal wellbeing with creativity, community, and environmental care. Food, music, movement, conversation, and learning offered different ways to participate.
Visitors could follow their curiosity, discover something unfamiliar, or spend time with the practices and experiences that mattered most to them.
Bringing the vision to life
Delivering a festival of this breadth required a clear identity and coordination across the program, communications, and production.
Our remit connected four areas:
Curation: bringing together practitioners, speakers, artists, and activities across the festival’s themes.
Brand strategy: articulating the festival’s purpose and giving its diverse program a shared identity.
Marketing: communicating the experience and the different ways visitors could take part.
Production: coordinating the festival's practical delivery within a five-month timeframe.
The work brought strategic thinking and creative development into direct relationship with execution.
The experience
The program offered opportunities for both participation and reflection:
Music and creative culture: live performances, DJs, film, dance, and creative arts.
Learning and conversation: talks, workshops, food demonstrations, and discussions about wellbeing and sustainable living.
Movement and reflection: yoga, meditation, and dedicated spaces for recovery conversations and meetings.
Food and discovery: a food village and marketplace featuring wellbeing and lifestyle brands.
Community and play: family activities, nature walks, arts and crafts, and gatherings around the bonfire.
The setting, program, and pace gave visitors room to shape their own weekend.
What this project demonstrates
RAW FEST brings together several foundations of my work: a clear purpose, creative breadth, attention to people, and practical delivery.
It demonstrates the ability to connect brand strategy, programming, marketing, and production around one vision, while coordinating a varied mix of contributors and experiences.
For organizations developing festivals, retreats, cultural programs, or brand experiences, that connection is essential: the idea, the invitation, and the experience need to work together.
Explore the project
View the festival gallery, original program, and team behind RAW FEST.
Have an experience you want to bring to life?
I work with founders, brands, and organizations to develop the concept, clarify its purpose, and plan its delivery.
WHat?
RAW FEST Retreat & Festival delivered a safe haven for people from all walks of life to gather, learn about clean living and healing technology, and uplift our souls through a variety of creative arts. Set in the ideal environment by The Solent, experience a forum of global health & wellness practitioners, conscious leaders, and eco-sustainable experts alongside imaginative, fun, artistic escapades, relevant lifestyle brands, and vibrant food for a weekend of idea sharing, learning, and community.
WHY?
Experts in Raw Foods will be holding Masterclasses all weekend
RAW FEST can be seen as the benefits of raw foods, but it has since grown into a way we approach life in a world filled with overwhelming choices. More and more people seek simplicity and seek connectedness with themselves and their community.
RAW FEST Retreat & Festival opens the door for nutritious food, conversation and the discovery of something new in an unplugged environment....allowing people to return to home within themselves.
WHO’S IT FOR?
A festival for everyone - creatives, business heads, mums, dads, boyfriends, girlfriends, sisters, brothers, elders. RAW FEST’s heart-centered, conscious living environment has something for everyone. RAW FEST Retreat & Festival is about people, the community we build, the connections we make, and the support and healing we give to ourselves and one another.
A FEAST FOR ALL THE SENSES
How much can you fit into 3 days? As little or as much as you'd like... there's plenty going on that you can dip in and out of or equally, there are whole areas you can immerse yourself in. The beauty of RAW FEST Retreat & Festival is that we bring together a wide variety of thinkers/creators/innovators from various areas - meaning, you essentially get a chance to experience exactly what you want to in the ideal environment together with like-minded & hearted souls.
Our Visitors
People are becoming more mindful about the choices they make around themselves, their children’s health & wellness, and their environment.
By partnering with RAW FEST you align your brand with the thought-leaders that inherently understand the need to:
• Consume wisely
• Buy from companies with high ethical standards
• Care about themselves, future generations, and their community
• Take positive action to create change
• Explore holistic therapies and preventative medicine.
Lectures, Workshops, Speaker Areas 1 & 2
State-Of-The-Art Tent (Discover Developing Musical Talent, Conscious Film, DJs, Creative Live Arts)
Yoga, Meditation, Healing Arts Area
Recovery Talks & Meetings Tent
Free Clean Water provided all 3-days by AlkaWay
Wellness Market & Bazaar Shopping Section with Conscious Lifestyle Brands
Tasty Food & Healthy Snack Area
All Ages Fun & Games Area
Arts & Crafts
Nightly Bon Fire
Star Gazing
Show Off Your Dog Competition